Is a YouTube Channel Good for Business?

As a follow up to our blog, regarding the importance of video in marketing, we wanted to introduce the concept of a YouTube channel for your business. Let’s set the conversation with some statistics:

1. YouTube has over 1 Billion Users! Almost one-third of all the people on the internet.
2. Facebook has 100M Hours of Video watched a day (and that stat is from July 2016, so it is probably higher now!)
3. According to Dr. James McQuivey of Forrester Research, 1 Minute of Video equals 1.8 Million Words! Which means you can say a lot to your potential customers in a short amount of time.

First, a YouTube channel is free, which is pretty spectacular seeing that you can upload unlimited videos.

Second, with your YouTube channel as the storage, you can post your videos in countless places. Your website and Facebook are obvious, but also Instagram, Twitter, LinkedIn and StumbleUpon. Depending on your business and your goals, you can choose the right platforms to post and reach the best audiences to grow.

Third, video communication internally is another highly effective tool. Using videos for marketing your message to potential customers can be incredibly impactful, but it can also be an efficient means for communicating to your internal team. Whether it be for personnel training, communicating changes or celebrating victories, a YouTube channel for your internal business is a modern, engaging way to make your message personal to your employees.

With a YouTube channel, there are many controls to keep videos hidden, only allow certain subscribers to view or let the world see them. So, whether you want an informational video on your website, a host of marketing videos for Facebook, or an internal training video catalog for your employees, a YouTube channel is a very good idea for your business.

Now all you need are some excellent videos and you can start your YouTube channel today. What do you want to say in 1 minute?