Facebook: The Next Level 3

For our last installment in the Facebook series, we will focus on using Facebook Ad Manager to take your advertisements on Facebook to the ultimate level. If you haven’t read our first 2 Facebook Blog posts, start at Blog 1 and Blog 2 and come back to this one when you are educated and ready 🙂
So, there are three main reasons to use the Ads Manager tool: custom audiences, specialized advertisements targeting specific goals and overall increased control.
While boosting posts allows you to target your audience based on geography, demographics and interests, the Ads Manager tool allows you to create custom audiences and very powerfully target potential new customers. By using existing customer contact lists, website traffic, app activity and/or engagement on Facebook, you can more precisely target your audience and your advertising budget.
Ads Manager puts advertisements into three categories: Awareness, Consideration & Conversion. Under these 3 categories, they divide different types of ads by the goal you have, per below:

• Awareness
  • Boost your posts
  • Promote your page
  • Reach people near your business
  • Increase brand awareness
• Consideration
  • Send people to a destination on or off Facebook
  • Get installs of your app
  • Raise attendance at your event
  • Get video views
  • Collect leads for your business
• Conversion
  • Increase conversions on your website
  • Increase engagement in your app
  • Get people to claim your offer
  • Promote a product catalog
  • Get people to visit your stores

Do any of those sound like goals you have for your business? Of course they do! With Facebook Ads Manager, you have all these tools at your fingertips and more analytics to sort through then you could ever actually want.
To get started, log into Facebook Ads Manager and take a look around. Create your first ad and get started!