In these series of blogs, we aim to educate our clients on the importance of updating their Facebook strategy, or if starting a Facebook marketing strategy, doing it correctly. Like we discussed in our first blog (read it here if you missed it: https://socialtrendllc.com/facebook-the-next-level/), Facebook has changed their algorithms, so less people are seeing your posts. Which translates in less brand visibility and less impact on your bottom line. However, there is a solution: Facebook advertising. Facebook advertising is more complicated than just writing some posts with a compelling picture or video, but it isn’t too hard. Even we can do it here at SocialTrend!
There are 2 ways to advertise on Facebook: 1) Using your current posts and boosting (which means paying Facebook) to a wider audience or 2) Creating specific ads targeting various goals by using the Facebook Ads Manager. Either or a combination of both can be impactful and your strategy should depend on your goals.
If you goal is to get more people to see your posts, then boosting your current posts to a wider audience is the right approach. Here is an overview on boosting to help you expand that reach:
If your goal is to generate leads, get more page likes, create brand awareness, etc., then utilizing the Facebook Ads Manager tool can be very effective. We will cover this tool in our final Facebook blog next month, so stay tuned!