Social media is a game-changer that can level the playing field as far as marketing goes. So now is the time to beef up your social media presence. A few ways to leverage social media to your advantage include:
Delve into Content Videos
Blogging and updating website information is important for any small business. Even so, written words cannot begin to compare with videos. A 2019 survey by HubSpot reveals that people overwhelmingly prefer videos over any other form of content. If you aren’t yet producing videos, now is a great time to start.
Begin with just a welcome video that provides well-wishes for the new year. From there, you can branch out to more relevant clips emphasizing the value and service you bring to the community. We know that videos can be daunting (Dawn hates being in front of a camera), but THEY WORK! Start your videos today – you will not be sorry.