Keep the Small Business Saturday Momentum Going All Year
Content Marketing Trends You Must Pay Attention to in 2023
Social media is a game-changer that can level the playing field as far as marketing goes. So now is the time to beef up your social media presence. A few ways to leverage social media to your advantage include:
- Encouraging customers to “check in” or leave a review
- Advertising sales or special promotions
- Posting pictures of happy customers having a good time at your establishment
- Setting up a photo booth where people can take selfies and then post to their own accounts
- Offering contests and/or incentives to those who like or share your posts
Delve into Content Videos
Blogging and updating website information is important for any small business. Even so, written words cannot begin to compare with videos. A 2019 survey by HubSpot reveals that people overwhelmingly prefer videos over any other form of content. If you aren’t yet producing videos, now is a great time to start.
Begin with just a welcome video that provides well-wishes for the new year. From there, you can branch out to more relevant clips emphasizing the value and service you bring to the community. We know that videos can be daunting (Dawn hates being in front of a camera), but THEY WORK! Start your videos today – you will not be sorry.
