Social Media is universal in today’s economy. Businesses use it, consumers use it, and even my grandparents use it! Combine social media usage with the growing rate of online research before purchasing and the answer to the above question seems obvious. With paid social media advertising, you put your business in front of people on platforms they look at literally every single day. With paid advertising you can target how you spend your ad budget to make sure only the type of people you want to see it, see it. And you can potentially reach more people in an hour on social media than a week with print advertisement.
Here we have selected 4 of the top Social Media platforms to explore. First, for all of these social media platforms, in order to start with paid advertising you must have a business account. Once that is set up, you need content (like posts, tweets, pins and videos) to promote. If you are already using these social media platforms organically (not paying for them) with decent results, paid social media advertising is a good next step to improve your results and bring in new customers.
My advice is to start with one social media platform and focus there before expanding into 3 or 4 campaigns. And make sure your advertisements are relevant, eye catching and interesting – they have to be scroll-stopping to get noticed!
And of course, if you want to get started on Social Media Advertising without managing it yourself, SocialTrend is here to help 😉