At SocialTrend Internet Solutions, we love to empower our clients to improve their business thru online marketing. Our goal with this article is to provide ideas for any small business owner to expand their online marketing footprint with their website.
Your business must have its own website. This is so critically important – without your own dedicated domain name customers can’t find you or will deduce you are not a legitimate company. According to the Digital Influence Index, 89% of consumers today use the internet as a research tool before making a purchase. Likewise, if you have an outdated or poorly built website, make this upgrade a priority. Having a hard to navigate, messy website can be worse than not having one at all if you portray an un-professional brand when new clients visit your site. Whether you are starting from scratch or want to revamp your current website, here are some important guidelines:
If you don’t know where to start as it relates to a website, visit the sites of some of your favorite companies. Find a few that you feel reflect the right style and tone you want to convey for your business. Bring those ideas to a web developer and they should be able to take it from there!